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YOU can take control of your financial future

YOU can take control of your financial future

Making a few small changes in how you approach your financial habits can put you on track to be more financially confident — and may help you to realize greater satisfaction and confidence as well.

A great place to start is by increasing your understanding of financial concepts. 

TOOLS & RESOURCES

STANDARD DEVIATIONS PODCAST

STANDARD DEVIATIONS PODCAST

Join us for a look at money, mind and meaning, all through a psychological lens. Each week, Psychologist and New York Times bestselling author Dr. Daniel Crosby interviews experts in everything from finance to literature to wellness.

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The Cash Stash Dash

The Cash Stash Dash

Have you ever thought about what the cash for today’s burger might buy you tomorrow?

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Your Retirement Reality

Your Retirement Reality

Retirement means something different to everyone and requires more planning than it did for our parents. Let’s figure out what you’ll be doing in your second-half and find a way to make it a reality.

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Financial & Emotional Confidence Quiz

Financial & Emotional Confidence Quiz

Have you ever wondered what the most satisfied and emotionally confident Americans are doing right? Take our Financial & Emotional Confidence Quiz to find out what you can start doing to improve your financial confidence today.

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UNDERSTANDING FINANCIAL CONFIDENCE

UNDERSTANDING FINANCIAL CONFIDENCE

We conduct research to discover the motivations behind financial behaviors and what drives financial confidence. We are continually uncovering new insights and sharing what we find, whether related to the financial and emotional confidence of Americans as a whole, or the unique needs of millennials in the digital age.

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Time for What Matters

Time for What Matters

Having clearly defined financial objectives for your business and a plan for reaching them can give you the time and confidence to focus on your passion. In just a few steps, you’ll have a customized action plan for your most pressing priority and suggestions for the methods to make it a reality, plus other great tips and tools.

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Whole•istic Thinking

Whole•istic Thinking

Understanding and owning whole life insurance correlates with higher financial and emotional confidence.

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Create A Plan for Your Unique Retirement

Create A Plan for Your Unique Retirement

Planning for retirement means something different for each one of us. Consider your next chapter and the steps you'll take to bring your vision to life.

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WHAT'S YOUR FINANCIAL PERSONALITY?

WHAT'S YOUR FINANCIAL PERSONALITY?

Planning for a financial goal is a serious process. And while crunching numbers and calculating figures is important, the planning process can be more meaningful. Your personality matters too. We’ve identified four different financial styles, or personalities. Which are you?

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